About Dominic Dunkley

Digital Marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services to consumers. It encompasses various strategies like SEO, content marketing, PPC, social media marketing, and more.

Digital Marketing is important because it allows businesses to reach a larger audience more effectively and efficiently. It provides opportunities for direct engagement with customers, precise targeting, and measurable results, which traditional marketing methods often lack.

Website development is the process of building, creating, and maintaining websites. It involves several aspects including web design, web content development, client-side/server-side scripting, and network security configuration.

Website Development is crucial because a website serves as the online face of a business or organization. It provides an accessible platform for customers to learn about services, make purchases, and interact with the brand. A well-developed website can enhance credibility, improve user experience, and drive business growth.

SEO stands for Search Engine Optimization. It’s the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs) for relevant keywords. This helps attract organic (non-paid) traffic.

On-page SEO: Optimizing individual web pages with proper keywords, meta tags, headings, and content quality.

Off-page SEO: Building backlinks from reputable sites to improve site authority.

Technical SEO: Ensuring the website’s technical aspects, such as site( speed, mobile-friendliness, and crawlability, are optimized.